Challenge: In 15 weeks, create a brand & marketing campaign that gives awareness to a real-world problem
The Solution: We created the brand “Touch Grass” to bring awareness on how our phones affect college students’ mental health
Brand Tagline:
turn your screen time into green time 🍃
copywriting + video editing (CapCut)
Action: Produced a teaser social video to launch our brand to Gen-Z college students though quick edits & witty content/memes
Copywriting: “this you? or someone you know? let us help turn your screen time into green time!🍃”
2K Impressions on Instagram
graphic design (Canva)
Action: Created graphics that present real stats relating to “Touch Grass” & our mission
