Challenge: As a Social Media Intern, how can TMZ reach young audiences, Gen-Z, on social media & gain awareness as a brand?
social media + brand strategy
Solution: Introducing the "stitching" feature on videos to provide context & increase engagement/watch time
2 Million TikTok Views in 24 Hours
Solution: Partnering with relevant brands and influencers to promote TMZ content & live events (Tour Bus)
Sold Out Tickets & Tour Expansion
content ideation + copywriting
Solution: Pitched & produced original graphics & copy related to Gen-Z pop culture for socials, while also remaining true to the brand culture
Miley Cyrus/“Hannah Montana” Return
Copy: “#MileyCyrus is truly living the best of both worlds 🎶🎤 #HannahMontana turns 20 next year, so let's throw it back to some iconic looks from Miley within the past 20 years!!”
JoJo Siwa’s New Relationship
Copy: “#JoJoSiwa has definitely fallen in love with #ChrisHughes's eyes, and we have the pics to prove it 😍 Swipe through shots of the internet's newest couple!”
Ariana Grande New Music/Tour Rumors
Copy: “We are ALL holding space right now as #ArianaGrande teases more music on the way!! 🎶 In anticipation for the next bops ... swipe through her iconic moments thus far & let us know your favorite Ari era in the comments 👇”
graphic design (Canva)
Solution: 76% of Gen-Z is on Instagram, leads to creating all graphics for the TMZ IG Story to show website article headlines 10s after releasing + a CTA link that guides to TMZ.com
